You just need to know that you are South Africa’s heroes and Phakama is here to reward you for that, being a Teacher and a hero!

Tell your colleagues in the staff room to sign up and sign up your school itself to the program.

Or feel free to opt-out at any time. 

We promise not to irritate you and will bring you great rewards, offers, benefits and some incredible educational content for yourselves and for your learners to assist and uplift you to “Step Up!”

Welcome to Phakama.
Its an honour to have you here!

What is Phakama?
As part of Superiate’s partnership agreement with the Department of Basic Education, Phakama was designed and developed by Superiate with the Private, Public Partnerships (PPP) project of the department of Basic Education in mind.

Private (brands across South Africa),
Public (the Department of Basic Education)
and Partnership (Superiate) bringing these two  – the brand and the schools TOGETHER.

Originally proposed to the then Minister of Basic Education, Angie  Motshekga, we worked to assist with REWARDING AND UPLIFTING schools across all areas and all segments of South Africa.

Over 6 years of Superiate activating and working with over 2500 of South Africa’s Public Schools, we have been asking… now over 265k teachers….

Teachers, how can we REWARD YOU FOR BEING TEACHERS? They have opted in to receive more info and this is it! 6 years of activations, media, market research and engagement in schools and we are ready to bring it to you, the hero’s, our educators of the future of South Africa! Teachers and schools!

So, Superiate has been talking to some of South Africa’s best and finest brands and laid the challenge to them… And now, Phakama is born.

Brands offering ongoing and special rewards and benefits to schools through the real hero’s – the teachers. Brands can decide if they want to reward; the school, the teachers, or the learners OR reward the parents, guardians in the households within the community surrounding each school.

Phakama is a unique opportunity for brands to authentically engage with South Africans! Through a program of WhatsApp communities for the teachers, via email or preferred method of communication Phakama will provide this direct to the schools and teachers. Unfortunately, Phakama communicates with these schools and teachers, this isn’t a free for all.

On a serious note, all brand partners will have to pass the sign off process. We are responsible and need to respect that we are engaging with the youth through their schools and teachers and therefore all protocol needs to be followed and therefore, Superiate will take your message and communications and make sure it is relevant, authentic and does good.

We and the department of Basic Education understand that businesses need to make money to remain active, but brand partners on Phakama need to live up to ensuring that they are mainly giving, uplifting, allowing the schools, teachers and learners to Step Up… Phakama

Superiate – we do good.marketing 
brings you Phakama.